As a fitness-based business owner, you are likely focused on memberships as your main stream of income. However, secondary spend is a way to increase your potential revenue and reduce your reliance on new members by activating your current client base.
There are more opportunities than ever for fitness-based businesses to become involved in the tourism sector. Whilst there are many ways that fitness brands can crossover into this space, regardless of which route is taken it is vital that the brands market themselves to the wellness traveler.
Future proofing is important for any business owner, and the Australia’s fitness industry is more competitive than ever. It is vital that gym owners and manager stay abreast of the latest technologies and consider how they might be able to integrate them into their business operation.
Future proofing is important for any business owner, and the Australia’s fitness industry is more competitive than ever. It is vital that gym owners and manager stay abreast of the latest technologies and consider how they might be able to integrate them into their business operation.
Gamification is the process of taking something that already exists, and adding in gaming elements to motivate, improve engagement and increase loyalty, in simple terms its turning something into a game. So how does this apply to fitness?