Is Fitout The Key To Success In Your Yoga Studio?
The ambiance of your yoga studio can make or break the workout experience for your clients. Research has found that consumers prioritise a stores ambiance over its location or customer service. There is new demand from consumers for atmosphere and appearance to be a priority. Your studio forms a major part of your brand identity, meaning your space needs to reflect what you want from your brand, whilst remaining a unique, functional and professional area. If you’re looking to revamp your tired old yoga studio, we’ve compiled a list of things to consider before starting your renovations:
Location
The location of your studio is a critical factor for your overall success, when deciding on a location you need to think about the following things:
- Accessibility and Convenience
- Traffic and Parking
- Size and Layout
- Street Visibility
Signage
You need to make a great first impression to your clients, and for many, your branding and signage will be how they perceive your studio to be. Your signage needs to attract attention, be easily recognisable and help to identify your studio. As your signage reflects your brand, it needs to be high quality and professional.
Lighting
Let the light in! It is surprising how much lighting can affect your mood. When looking at lighting, consider your natural lighting options first, aim for soothing, soft natural lights, and try to avoid fluorescent lights where possible.
Colours
When picking your colour scheme for your studio, try to stick to 2 – 3 neutral colours. Choose natural colours to emphasise the natural light and represent nature. Yoga is about connecting your body to nature, let your colour scheme be representative of this.
Decor
Now it is time to style your space, time to bring your space to life and let its personality shine. Be careful not to clutter your space with decor, you need to keep it simple. Plants are an excellent option as they both look good, have many purification benefits and always lift the mood. You can also invite local artists in to commission art pieces or murals for you to add a unique local flair to your space.
Keep it Practical
Last but not least, you need to remember that this is a practical space, it needs to be functional. Don’t sacrifice practicality over style.
Owning a yoga studio is a rewarding and fulfilling experience, it is an opportunity for many to follow their passions whilst helping others. Don’t be afraid to add your own personal touches to your studio to make it your own.
